Is Men’s Skincare Actually Worth It?

Yes. But not in the way the internet wants you to believe.

You don’t need a 10-step routine or a drawer full of serums. But you do need to take care of your skin—especially if you're shaving regularly, dealing with dryness or irritation, or just want to look like you’ve slept recently.

What Does “Skincare” Even Mean for Men?

For most guys, it’s this:

• A proper clean (not soap)

• Something to calm or moisturise the skin

• Sun protection if you’re outdoors

But here’s the part no one talks about: your shaving cream, beard oil, or face wash is skincare.
If you’re using quality products—ones made with real nourishing ingredients, not synthetic junk—you’re already halfway there.

What We Recommend Instead of a Skincare Overhaul:

• Start with your shave. A good shaving cream doesn’t just help you glide—it protects your skin barrier, prevents razor burn, and hydrates as you go.

• Use beard oil right. It’s not just for your beard. Massage it through your facial hair and onto the skin underneath. A decent oil helps reduce itch, soften coarse hairs, and keep your face balanced and calm.

• Keep it consistent. A minimal routine, done daily, beats an elaborate one done rarely.

Where COVE Fits In

We don’t stock fluff.
Every product we offer is chosen because it works hard and feels better. Our beard oils and shave products are designed with skin in mind—clean, hydrating, and made to simplify your grooming, not complicate it.

We're working on building out a skin-first range, but for now, the essentials are already here.

Shave