What to buy a man who doesn't want anything

Some gifts say too much. Others say just enough.

For the man who’s hard to buy for—the one who says he doesn’t want anything—what you’re really looking for is something useful. Something that slots into his day without fuss, feels good to use, and doesn’t shout for attention. Here are our top picks for that kind of gift.

1. A kit he’ll actually use
Not just another bundle. A few considered products: a balm, a wash, a scent. Choose a pre-curated Ritual Kit or build your own based on what he’ll reach for.

2. Fragrance that suits him, not the shelf
A men’s parfum that’s subtle but distinct. Nothing overpowering—just a scent that lingers quietly.

3. A comb, brush, or bag he didn’t know he needed
These are the pieces he’ll use every day without thinking—but miss if they’re not there. Think texture, weight, and feel in the hand.

4. A tee or cap with purpose
COVE merch is designed to feel worn-in from the start. Good fit, clean details, no loud logos. For the guy who likes simplicity done well.

5. A card that doesn’t overexplain
Keep it short. Keep it clean. The gift does the talking.

Explore gift-worthy products and curated kits.